Capture every opportunity.
MRK Capabilities
Measurement first. Growth from there.
Marketing decisions are only as good as the data behind them. We start by making that data trustworthy, then build the systems that act on it.
Analytics & Measurement
Tracking plans, event models, and analytics setups that answer the questions the business actually asks.
- Event Design
- Analytics Implementation
- Data Quality Checks
- Dashboards
Search Marketing
Paid search and search performance analysis tied to the queries, pages, and campaigns that drive results.
- Paid Search (SEM)
- Search Console Analysis
- Query & Keyword Data
- Technical Site Health
Content Systems
Content operations and CMS structures that let teams publish quickly without breaking the site.
- Content Models
- Editorial Workflows
- Landing Page Systems
- Governance
Conversion Optimization
Landing pages, funnel analysis, and focused improvements to forms and flows, measured against a baseline.
- Landing Pages & Testing
- Funnel Analysis
- Forms & Flows
- Before/After Measurement
Campaigns & Advertising Data
Campaign measurement that connects platform spend and engagement to on-site and downstream outcomes.
- Campaign Tracking
- Platform Data
- UTM Governance
- Spend vs. Outcome
Attribution & Reporting
Reporting that reconciles sources, states its assumptions, and stays useful after the first month.
- Attribution Models
- Recurring Reports
- Source Reconciliation
- Executive Summaries
Growth Experimentation
A disciplined way to test ideas, record results, and roll winners into the product or site.
- Hypothesis Backlog
- Test Implementation
- Results Records
- Rollout
Marketing Automation
Automated handoffs between forms, CRM, email, and internal systems that remove manual steps.
- Lead Routing
- CRM Sync
- Lifecycle Messaging
- Notifications
Marketing Data
The data is already there.
Marketing systems generate a steady stream of performance data. Most of it goes unused because it lives in separate tools. We connect it.
- Website & App Events
- Web Analytics
- Google Search Console
- Advertising Platforms
- CRM & Customer Data
- Email & Lifecycle Platforms
- Content Management Systems
- Forms & Lead Capture
- Internal Business Systems
Where MRK Meets DEV
Marketing work that ships as software.
When a recurring analysis, report, or workflow matters, we turn it into a tool the team can keep using.
Search Opportunities
Search Console data joined to page content to find queries and pages worth improving.
Campaign Reporting
Advertising platform data reconciled with on-site outcomes in one recurring report.
Conversion Checks
Automated monitoring of forms and funnels that flags changes after releases.
Illustrative examples of the systems DEVMRK builds.
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